Hasbro and Bazooka join forces for cross-promotion
New partnership includes retail, digital and social media campaigns.
Bazooka’s new partnership is like a marriage between the young and young at heart.
Hasbro, famous for board games, and Bazooka Candy Brands are joining forces on a cross-promotion launching in September.
The companies have come up with a creative way to reach and engage families. They’ve launched a multi-pronged promotion with tentacles in merchandising/retail, digital, and social media that will run through the end of this year.
Fans will be excited to see the co-mingling of their favorite childhood games and the tasty, classic candies including Juicy Drop, Baby Bottle Pop and Jumbo Push Pop.
The promotion is unique in nature and elements of the campaign include:
Retail: In-store consumer awareness is the focus, with retail initiatives featuring a strong in-store presence: Shippers with Hasbro game graphics will feature $3 off any one Hasbro game coupons. The promotion also will include enticing family prize opportunities sponsored by Topps, including: chances to win a Carnival cruise or one of 100 Hasbro game and Bazooka Candy Brand prize packs.
Digital: Candymania.com, Bazooka Candy Brands’ site, will be rebranded and skinned like never before. The updated site will feature Hasbro game themes showcasing the joint promotion and integration.
Along with the redesign,Candymania.com also will host an interactive online promotion sponsored by Topps. It will feature an instant win game where fans can play for a chance to win game and candy prize packs, which include classic Hasbro games like MONOPOLY and TWISTER and Bazooka candy.
Social: There will also be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.