Six Flags Entertainment, Impact Confections announce summer partnership
WARHEADS maker to debut candy in digital kiosks, and through in-park experiential program.
Littleton, Colo.-based Impact Confections will once again partner with Six Flags Entertainment Corp., the world's largest regional theme park company, at seven participating Six Flags Theme Parks in the United States.
The centerpiece of the program revolves around the launch of a custom WARHEADS application for the digital-touch-screen kiosk inside each of the parks.
From May throughout the rest of the summer, guests will have the opportunity to submit their “Sour Selfie” photo for a chance to be included in a branded content piece that will air on Six Flags Television Network in participating parks.
And, the digital kiosks are just one of several new offerings via the Six Flags Media Network highlighting innovative and interactive elements to enhance our guests’ experience.
"We are excited to be featuring WARHEADS candy in our parks this summer with a new, innovative program,” says John Gray, Six Flags regional v.p. of corporate alliances. “The youthful nature of this brand resonates with our teen guests and allows us to bring the park experience to life in a way that is engaging and fun.”
Andy Telatnik, director of marketing for Impact Confections, says partnering with the theme park is a natural fit.
“Both WARHEADS candy and Six Flags are known for their thrills and fun, and our shared core demographic of tweens and teens will be excited with this year’s program,” he explains. “Our inaugural program last year was a tremendous success, and we look forward to a very thrilling summer.”
The kiosk application rounds out an integrated program that includes in-park retail and brand messaging across the Six Flags Media Networks with out-of-home signage, digital advertising and banner placement on sixflags.com throughout the season, the two companies emphasize.
In addition, WARHEADS Weekends will return on select weekend dates throughout the summer, where Wally the WARHEADS mascot will visit parks accompanied by a branded street team to offer guests premium giveaways and product samples at park exits.
Six Flags will also host a national WARHEADS Weekend sweepstakes online to complement the in-park activation, offering guests the chance to win a trip to the theme park of their choice. Both promotions will be supported by in-park advertising and online and social media exposure on brand channels for both Six Flags and WARHEADS.
The participating parks include Six Flags Great America, Six Flags Over Texas, Six Flags Magic Mountain, Six Flags New England, Six Flags America, Six Flags Over Georgia and Six Flags Fiesta Texas.