PRAIM signs licensing agreement with Dreamworks
Company to debut Shrek, Underdog, and Casper chocolate bars
Soon consumers will be able to buy chocolate bars featuring Shrek, Underdog and Casper!
PRAIM Group, a food licensing, marketing and distribution company, had signed a licensing agreement with DreamWorks.
The company, which is known for its for its all-natural chocolate bars in chic and humorous packaging, will create and distribute a DreamWorks chocolate collection featuring its animated characters on the packaging of seven different 3.5-oz. milk chocolate bars.
“It’s a huge honor to host these iconic brands on our chocolate bars,” says Kerry Laramie, v.p. of Sales, at PRAIM Group. “We’ve put a contemporary twist on the designs so people of all ages will enjoy giving and receiving these delicious chocolate bars as gifts.”
The new DreamWorks designs feature Frosty the Snowman, Casper the Friendly Ghost, Underdog, Hot Stuff, Santa Claus is Coming to Town, and two bars featuring Shrek, one of which is Shrek with Donkey. The suggested retail price will be $1.99 to $2.49.
The DreamWorks bars are available in 12-bar shelf and counter displays and 60-bar shipper floor displays.
The new designs will make their debut at the Sweets & Snacks Expo May 20-22, 2014 at McCormick Place in Chicago. PRAIM Group is located in booth 1380.