As the world’s leading gum base supplier, Cafosa is on the receiving end of a broad range of chewing gum trends. One of those trends involves chewing gum companies providing the opportunity for their consumers to “experience” sensations when they chew a gum. Those kinds of products are positioned in the premium category, typically accompanied by attractive packaging and impressive promotions. These products also offer consumers longer lasting chews and improved flavors.
Filled gums also continue to remain popular and trendy within the chewing gum category. Chewing gum manufacturers have adapted their portfolio to offer more sophisticated filled gum products to the adult market.
The company’s gum bases are playing a very important role in addressing these new types of chewing gums since they are more “technologically” dependant. In the case of filled gums and “experience” gums, the ingredients used in the gum base are selected to affect the final performance of the gum during production and extending into the gum’s shelf life.
The physical properties of the gum base (elongation and elasticity) help to maximize efficiency on a filled gum line during production. In the case of an “experience” gum, the ingredients help to control the release of the aromatic substances.
As Cafosa looks at the future, functional and medicated chewing gums are the new trends to come.
Consumers are becoming more demanding. They are looking for more than a chewing gum; they want a product that gives them an added value, such as more sophisticated oral care, energy supply or weight management.
The next evolutionary step for gums involves medication. Medicated gums offer an alternative drug delivery system that consists of an active ingredient added into a chewing gum to be released by the mechanical action of chewing. Cafosa has launched the Health in Gum product line, a directly compressible powder gum where an active pharmaceutical ingredient could be added easily.
Whether for the present or the future, Cafosa has the appropriate gum base that any chewing gum manufacturer would require.
At interpack, stop by booth 35, Hall 4. For more information, visit www.cafosa.com or www.healthingum.com
