Blue Razz Watermelon Blast Juicy Drop Pop
Bazooka Candy Brands, New York
For the first time in five years, Bazooka Candy Brands is introducing a new Juicy Drop flavor — Blue Razz Watermelon Blast. Featuring super sour Watermelon liquid and a twisted Blue Raspberry Watermelon pop, it’s a blend that offers an expertly matched double dose of flavor.
Fans can even customize the degree of sourness by choosing the amount of watermelon liquid they pour into the center of their pop.
A tasty variation of the proven sweet/sour combination, Blue Razz Watermelon Blast is the first time the watermelon flavor is being introduced into the Juicy Drop line. The blend of these two flavors was a top choice among kids, continuously emerging as a consumer favorite in several focus groups.
To support the introduction of the new flavor,Bazooka Candy is planning a comprehensive marketing campaign, including callouts on display boxes, publicity efforts and highlights on the brands’ social media channels. Blue Razz Watermelon Blast will also be featured on Candymania.com, a candy-centric gaming, activities, and pop-culture platform.