As the founder of a website devoted to allergy-free and sugar-free snacks (aptly named AllergyFreeAndSugarFreeSnacks.com), Kathi Robinson — herself born with a  hereditary medical condition that requires her to live on a very restrictive diet — knows sugar-free candy gets a bad rap sometimes.

“Sugar-free does now and probably always will have a “label” on it denoting “ugh!,’” she admits. “After all, the whole reason we are eating candy, cookies, cakes and pies is because it is a guilty pleasure. So any sugar-free label just takes away that feeling of comfort and indulgence.”