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Seizing an opportunity to return to the confectionery industry, an experienced consumer brands exec looks forward to growing Lucky Country’s licorice sales.
Billy Henry’s confectionery roots go back to the mid-eighties, 1985 to be specific. That’s when Nabisco Brands and R.J. Reynolds Tobacco Co. merged, forming RJR Nabisco. As a result, Henry moved from Del Monte to the Planters LifeSavers division. During the next 16 years, he had the pleasure of leading sales and consumer marketing groups responsible for iconic candy and snacks brands such asLifeSavers, GummiSavers, Ice Breakers and Planters.
Henry’s last ten years, however, were spent “in less tasty consumer product categories.” Thus, Henry was “very excited” to get the call from Lucky Country’s ownership in January with the opportunity to jump back into the candy industry as its chief executive officer.