Candy is a big part of the fun at this old-fashioned jewel of a theme park.

When marketing candy to kids today, the industry needs to be mindful of two strong influences at opposite ends of the spectrum — moms and technology.

The “billboard effect” of these increasingly popular candy boxes is just one of the ways the packaging has made it a perfect retail fit.

This rapidly growing retailing paradigm requires effective front-end merchandising to avoid big losses in confectionery sales.

The 36th annual confectionery extravaganza in Cologne, Germany, was especially impressive this year.

The Hershey Co. shares just-compiled facts and figures from the Halloween and Winter Holidays selling seasons.