Table of Contents
March 1, 2006
Cover Story- Sweet Thrills At Kennywood
Candy is a big part of the fun at this old-fashioned jewel of a theme park.
Consumer Trends- Tapping Into Kids’ Touchpoints
When marketing candy to kids today, the industry needs to be mindful of two strong influences at opposite ends of the spectrum — moms and technology.- Playing Up The “l” Factors
Category Insights- All Eyes On Theater Boxes
The “billboard effect” of these increasingly popular candy boxes is just one of the ways the packaging has made it a perfect retail fit.
Retail Strategies- Candy Plays Catch-Up In Self-Checkout Aisles
This rapidly growing retailing paradigm requires effective front-end merchandising to avoid big losses in confectionery sales.
Trade Show Coverage- ISM– A Little Bigger, A Lot Better
The 36th annual confectionery extravaganza in Cologne, Germany, was especially impressive this year.
Seasonal Smarts- Halloween & December Holiday
The Hershey Co. shares just-compiled facts and figures from the Halloween and Winter Holidays selling seasons.
Upfront- Playing To Win At Candy Retailing
News- Fedex Kinko’s Introducing Candy And Snacks - Life On The Links Recalled
Product Update- Sour Patch Cotton Candy, Warheads Juniors and more...
Seasonal Product Update- Halloween 2006 - Winter 2006
Last Word- Factoids And Good Information
Advertiser Index- Index