Table of Contents
June 1, 2005
Special Report- 10 Trends
We ask the experts to forecast the future—as it will affect the candy category and life in general.- Pushing Candy Interruption
Getting candy in front of consumers’ faces at "points of interruption" is the theme of major- Pumped-Up Sweets
Fortifying foods isn’t new, but suddenly there’s a lot happening in the confections category.- New Functional Confectionery Products
In the Store- Celebrating Candy
Candy plays an important role in the nation’s second-largest party store chain.
From the Trenches- An Entrepreneur’s Journal
Chargers Candy Co. co-founder Daphne Nissanoff Gerendash tells it like it is.- A Candy Category
Rick Wilshe of Barnes & Noble College Bookstores gives the lowdown on doing business day-to-day.
Online Retailing- Selling Memories And More Online
Internet retailing generates new revenue streams for candy makers.
Category Insights- Saying ‘Si’ To Sweets
Latin treats move into the mainstream as large and mid-size players tap into this growth segment.- Non-Chocolate Days Are Here Again
The colorful candy category is bouncing back, largely led by sugar-free, limited edition and nostalgic confections.- Marshmallow Magic
Van Damme Confectionery is working to whip up enthusiasm among U.S. retailers and consumers.
Trade Talk- PR: How To Effectively Reach The Masses
Expert Cathi Volante offers a point-by-point guide to using this marketing discipline effectively.
Upfront- Finding The Upside To Anti-Candy Rhetoric
News- Mexico’s Sonrics Candy Has Arrived; U.S. Retailers Welcome The Line - Georgia Nut Company Poised For The Future
Product Innovation- Young Lollipop Inventors’ Journey Starts With A Family Car Trip
Candy Product Update- Mentos Sours, Sugar-Free, Fruit Fizzin Fizzles and more... - Russell Stover Unveils Weight Watchers® Chocolate Line, Holy Sweet Tooth, Robin! and more...
One on One- AWMA Chairman Steve Shing On What’s Ahead For The Association
Marketing and Merchandising- Jelly Belly Sponsors A Flavorful Sweepstakes
End Notes- Year Without Sugar Proves Sweet For Innovative Candy Concepts
Advertiser Index- Index