February 2005


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Confectioner

2005 Candy Category Handbook

   Category Features   
Breath Fresheners
- Keeping it Fresh

Bulk Candy
- The Bulk Of It

Caramels
- A Candy Constant

Chocolate
- That Irresistible Indulgence

Fruit and Chocolate
- A Fruitful Pairing

Inspirational Confections
- Sweets With Soul

Jelly Beans
- Jelly Joy

Lollipops
- Stick-Ups

Non-Chocolate
- Hues of Old and New

Nostalgic Confections
- The Way Candy Was

Novelty/Interactive
- Securing Play Value

Organic
- Naturally Good

Peg Bags
- Peg Pleasers

Premium
- Crème de la Candy

   Departments   
Upfront
- Mid-Decade Musings on Consumer Behavior

Product Update
- Revamped Trident, PopArt Habanero Hot Pops and more...

Licensing Preview
- M&M’s Move to the Dark Side (of Chocolate)

Category Handbook
- Participants

Advertiser Index
- Index