Table of Contents
March 1, 2004
UP FRONT- Chewing the Fat about Obesity
As Meijer celebrates its 70th anniversary, products in its meat and seafood department provide its guests with more reasons to join in its year-long party.
NEWS- Obesity Issue Discussed at NCA Conference
CANDY PRODUCT UPDATE- Product Update
SEASONAL UPDATE:HALLOWEEN- Product Update
COVER STORY- Thinking Big At Eby-Brown By Mary Ellen Kuhn
John Scardina takes both a macro and a micro view of the candy category as merchandising vice president for this large wholesale distribution company.
CATEGORY INSIGHTS- Maximizing Mentholated Gums By Dana Cvetan
Will gums that ease the airways be the category’s next big thing?- New Licorice Lickety-Split! By Renee Marisa Covino
Lately, this top-ranking non-chocolate segment is quick to reinvent beyond the classic offerings.
MARKETING TO KIDSWinning the Kid Seal of Approval by Renee Marisa Covino
Need-to-know information on catering to this important demographic segment. Plus a look at what is currently captivating kids in terms of movies, television, toys and more.
STATE OF THE INDUSTRY- A Tale of Two Extremes by Paul Rogers
Activity and interest in the candy category is concentrated on the opposite ends of the spectrum — the high end and the low end. Our annual report features key industry facts and figures, as well as an analysis of marketplace trends.
INDEX- Advertisers’ Index