March 2004

DEPARTMENT
CONFECTIONER

Ideas and Solutions for Category Growth

Thinking BIG
at Eby-Brown
Eby-Brown's John Scardina takes a macro and a micro view of the candy category

Marketing to Kids
State-of-the-Industry Annual Report
UP FRONT
- Chewing the Fat about Obesity
As Meijer celebrates its 70th anniversary, products in its meat and seafood department provide its guests with more reasons to join in its year-long party.
NEWS
- Obesity Issue Discussed at NCA Conference
CANDY PRODUCT UPDATE
- Product Update
SEASONAL UPDATE:HALLOWEEN
- Product Update
FEATURES
COVER STORY
- Thinking Big At Eby-Brown By Mary Ellen Kuhn
John Scardina takes both a macro and a micro view of the candy category as merchandising vice president for this large wholesale distribution company.
CATEGORY INSIGHTS
- Maximizing Mentholated Gums By Dana Cvetan
Will gums that ease the airways be the category’s next big thing?
- New Licorice Lickety-Split! By Renee Marisa Covino
Lately, this top-ranking non-chocolate segment is quick to reinvent beyond the classic offerings.
SPECIAL REPORTS
MARKETING TO KIDS
Winning the Kid Seal of Approval by Renee Marisa Covino
Need-to-know information on catering to this important demographic segment. Plus a look at what is currently captivating kids in terms of movies, television, toys and more.
STATE OF THE INDUSTRY
- A Tale of Two Extremes by Paul Rogers
Activity and interest in the candy category is concentrated on the opposite ends of the spectrum — the high end and the low end. Our annual report features key industry facts and figures, as well as an analysis of marketplace trends.
INDEX
- Advertisers’ Index