Long known for mixing and matching jelly beans to eat, Jelly Belly now has mixed and matched jelly beans to wear as cologne. Demeter Fragrance, a company known for making unconventional fragrances like Dirt and Gin & Tonic, has introduced a line of non-edible scents based on popular Jelly Belly flavor combinations.

The combination of Jelly Belly’s blueberry and buttered popcorn flavors, for example, are the ingredients for the Blueberry Muffin cologne. Other colognes include Mango Pineapple Salsa, Fruit Salad, Hot Fudge Sundae, Sugar and Spice, and Wild Blackberry Peach Cobbler.

The cologne spray comes in 1 oz. and 4 oz. bottles priced at $20 and $39.50, respectively. Also in the works are a calming lotion and foaming bath and shower gel in the same flavors as the colognes.

The Hershey Kiss marked its 100th birthday on July 7, and The Hershey Company pulled out all the stops for a gala celebration in Hershey, Pa.

The highlight of the festivities was the unveiling of “The World’s Largest Hershey Kiss.” The mega-Kiss stands 12 feet tall and weighs in at 30,540 pounds. It has been officially recognized as the “World’s Largest Piece of Chocolate” by Guinness World Records. Hershey’s centennial celebration is part of the company’s year-long “Kiss Someone” campaign.

The campaign features new advertisements, a U.S. Postal Service With Love and Kisses stamp, and a $100 million giveaway. Specially marked bags of Hershey’s Kisses and Hershey’s Kissables sold from March through September will contain a game piece featuring half of a Kiss. Prizes will be awarded to those who find their matching half, and three pairs of grand prize winners will get a chance to compete for $100 million on NBC’s show “Deal or No Deal in November.”

Eleven major food and beverage marketers, including Cadbury Adams, Hershey, Mars and Kraft, have voluntarily embraced new guidelines for advertising products to children under the age of 12.

Kid-targeted advertising for products that do not meet certain nutritional standards based on the 2005 U.S. Dietary Guidelines will be eliminated under the self-imposed rules. Other parameters for the new advertising guidelines vary from company to company. Seven of the 11 participating companies say they will limit the use of licensed characters to promoting products with a more healthful positioning.

Sioux City, Iowa-based Palmer Candy Co. plans to relocate after the purchase of its former factory — now known as the Old Tyme Candy Shoppe — by the Sioux City City Council. The council will pay $244,000 for the building, plus $20,000 in relocation expenses and $55,000 as a relocation package incentive.

Owner Marty Palmer says the move also includes plans to open a new candy museum to feature memorabilia from the family-owned business.

The Topps Baby Bottle Pop brand enjoyed a high-profile presence at the New York Children’s Day 2007 Festival held June 17 and featuring The Jonas Brothers. The Jonas Brothers are this year’s Baby Bottle Pop endorsers, and entertained the crowd of about 60,000 by singing the Baby Bottle Pop theme song.

McCraw’s Confections, a non-chocolate confectionery company based in Texas, has acquired Ada’s Candy Co., a long-time family business based in Oklahoma, after Ada’s owner H. Don Johnson became ill. McCraw’s will produce both Ada’s and its lines of products under the leadership of McCraw’s president Julie Welch.

“Ada’s Candy Co. has been in business for 74 years and has had such a great reputation for being good quality, old-fashioned candy,” Welch said. “It would be a shame to see it leave the industry under such unfortunate circumstances.”

McCraw’s plans include the expansion, re-branding and re-packaging of the Ada’s lines. McCraw’s Confections can now be called McCraw’s Candies, and Ada’s brands will be manufactured alongside McCraw’s products in Farmersville, Texas.