Premium ‘n Playful
There’s no law that says that good chocolate has to be deadly serious. Here’s a small sampling of an emerging crop of products with a sense of fun.
Playboy Chocolate.
You’ve heard of chocolate bunnies, of course,
but how about chocolate bars decked out in wrappers that feature the iconic
bow-tied Playboy bunny?
Such are the new Playboy Chocolate bars recently
unveiled by Salem, Mass.-based Praim LLC, a licensing and private label
chocolate company. Praim inked a three-year licensing deal for rights to
the label “Playboy branded chocolate,” and the company is
presenting the bars to retailers, focusing primarily on alternate channels,
says W. Paul Pruett, CEO.
The 3.5-oz. milk and dark chocolate bars are designed
to appeal to mainstream tastes; the milk chocolate bars are 34 percent
cocoa; the dark chocolate, 55 percent cocoa. The suggested retail price
range is $3.99 to $4.99, says Pruett.
And if you think you know who the bars are targeted
to, think again. The primary target audience is not males, but women, says,
Pruett, who describes the brand as “fun and flirty.” One bar
carries the tag line, “I’m a girl … chocolate is not a
luxury. It’s a necessity.” www.praimllc.com
Coco-luxe Confections
Just the product names for the three new chocolate bars
from Sausalito, Calif.-based chocolatier Coco-luxe Confections convey a
sense of fun.
There’s Monkey’in Around, which is milk
chocolate with banana chips and cocoa nibs; Happy Trail, which is dark
chocolate with an “upscale” trail mix of toasted pumpkin seeds,
goji berries and a dash of sea salt; and Good Fortune, which is dark
chocolate with candied ginger and fortune cookie pieces. Note that we said
playful here, not inexpensive; the 2.5 oz. bars have a suggested retail
price of $4.95.
In both the bars and its boxed chocolates line,
Coco-luxe strives for formulations that are a bit sophisticated and exotic,
but still familiar. www.coco-luxe.com
Theo Chocolate
Just because the folks at Theo chocolate are extremely
serious about their pursuit of organic, Fair Trade Certified
chocolate-making doesn’t mean they don’t have a playful side.
Witness the whimsical wrapper designs on Theo’s line of 3400 Phinney
Chocolates (named for the address of the chocolate factory.).
The 2-oz. bars have a suggested retail price of $3.29.
Milk chocolate bar varieties include Vanilla, Coconut Curry and Chai Tea.
Dark chocolate varieties include Bread & Chocolate, Nib Brittle and
Coffee. www.theochocolate.com
Chuao Chocolatier
You’ve heard about iPods no doubt, but how about
ChocoPods? It’s the latest in premium, portion-controlled chocolate
goodies, available from Carlsbad, Calif.-based Chuao Chocolatier, which
describes the new treat as “slim but satisfying.”
The ChocoPod is an 11-gram chocolate bar shaped like a
cacao pod with a filling that features flavors like passion fruit, picante,
candela and strawberry. The compactly designed ChocoPod box contains six
pods and has a suggested retail price of $4.95. www.chuaochocolatier.com