Health claims, more sophisticated palates, and premium’s wise push of a ‘daily chocolate treat’ has put a very bright spotlight on dark.
Dark Chocolate Estimated U.S. Retail Market Size
Darken the mix. The trend has already hit the specialty stores for a “complete flip-flop” of their milk chocolate to dark chocolate sales ratio, with dark chocolate now being the much stronger seller, according to distributors. Mass retailers should “up their antes” of dark in the mix and be prepared to raise it even more in years to come as American consumers deepen their chocolate palate.