Contract Manufacturing Close-Up
December 1, 2005
Contract Manufacturing Close-Up
This year’s source book breaks out capabilities in 20 confectionery categories.
Welcome to Candy Industry and Confectioner magazines’ second Contract and Private Label Manufacturing Source Book — your guide to the world of confectionery contract and private label manufacturing. To compile this resource, we invited confectionery manufacturers throughout the world to indicate their capabilities. We then assembled the information in an easily digestible form.
This year our Source Book boasts a 25 percent increase in the number of processors included vs. last year. A total of 123 contract and private label manufacturers are represented here, with 60 percent located in the United States, 8 percent in Canada, and 7 percent in Mexico. Twelve percent of manufacturers in this Source Book are located in Europe, and 6 percent hail from Australia and New Zealand. Other regions of the world represented include India, Asia, the Middle East and South America.
By definition, contract manufacturing allows confectionery companies to enter additional markets at home and abroad via contracting arrangements with manufacturers that have excess production capacity. For example, a Canadian manufacturer could market its confectionery items in China via a contract manufacturing arrangement with a confectioner based in Asia — and vice versa. Private label manufacturing allows confectionery companies to compete directly on the retail shelf with other confectionery companies anywhere in the world.
Both arrangements — contract manufacturing and/or private label manufacturing — mean that certain processors are available to manufacture another confec-tionery company’s products under contract. Consequently, they are not differentiated in this Source Book. Also, processors with capacity to contract/private label manufacture sugar-free products in any category have been indicated with an asterisk.*
To compile the 2006 Source Book, Candy Industry and Confectioner invited processors with capacity for contract manufac-turing and/or private label manufacturing to detail their capabilities in 20 different confectionery categories. This Source Book includes contracting availability for chocolate (bars, enrobed, molded and hollow molded); chewy candy (caramels and taffy); energy/snack/nutraceutical bars; fruit roll-ups; gums (cut and wrapped, stick and tablet); gummies — i.e. bears, worms; hard candy (breath mints, candy canes and lollipops); interactive/novelties; jelly beans; licorice; marshmallows; nut brittle; and panned (chocolate and sugar).
As it was last year, chocolate is the most popular category for contract manufacturing; 70 percent of processors with chocolate capabilities can manufacture molded pieces, and 64 percent have capacity for enrobing. Other types of chocolate produced under contract include chocolate bars, mentioned by 55 percent of processors, and hollow molded, which can be done by 50 percent.
Our survey indicates that panning capability is widely available as well. Most processors have the capacity to contract manufacture panned chocolate and panned sugar products.
Chewy candies can be produced under contract by 43 percent of processors in the Source Book. Of these, four out of five will manufacture caramels, and 60 percent have capacity for taffy.
Two of five processors report having capacity to manufacture hard candies; most of these can produce lollipops and breath mints. Twenty-four percent can produce candy canes.
One in four processors can contract manufacture gums; cut and wrapped are offered by 72 percent, and most can produce tablet and stick gum.
Gummies, marshmallows, and energy/snack/nutraceutical confectionery items can be produced under contract by one in four processors. Contract manufacturing capacity for nut brittle, interactive/novelties, jelly beans, and fruit roll-ups is less common.
Chocolate is also the most popular category for private label manufacturing, which 67 percent of processors offer. Three of four of these companies have the capacity to mold and enrobe chocolate for private label; 61 percent have capacity for chocolate bars; and 48 percent can hollow mold chocolate for private labels. Most processors can produce panned confectionery items for private label; 64 percent, panned chocolate; and 48 percent, panned sugar items.
The capacity to produce private label chewy candy is available from 42 percent of processors, with 82 percent of these specializing in caramels and 60 percent in taffy.
Private label hard candy production is available from 44 percent of manufacturers; most processors can produce breath mints and lollipops; 27 percent have production capability for private label candy canes.
One of four manufacturers will produce private label gums; cut and wrapped is the most popular item. In addition, most can produce stick and tablet gum.
One in four processors has the capability to private label manufacture marshmallows, gummies, and energy/snack/nutraceutical products. Jelly beans, nut brittle, interactive/novelties, and fruit roll-ups can be contract manufactured by a smaller pool of companies.
Breath mints are the most popular category for sugar-free manufacturing — 42 percent of processors have this capability. Chocolate is the second most popular item for sugar-free production; one in three processors can provide some form of sugar-free chocolate.
One in four can create sugar-free chewy candies, hard candy and panned. One in 10 has the capability to manufacture sugar-free gum, sugar-free energy/snack/nutraceutical confectionery, and sugar-free gummies. Even fewer manufacturers report the ability to satisfy requests for sugar-free interactive/novelties, marshmallows, fruit roll-ups, nut brittle and jelly beans.
Sweet City Inc.
To understand Sweet City is to understand a flexible and multi-talented, customer-friendly candy company. Ten years young, Sweet City, Inc. wears many hats very well: contract manufacturer, importer and nationwide distributor of U.S. branded and imported Sweet City candies, in both bulk and many varieties of packaged candies. Innovation is prime at Sweet City, as it determines new candy ideas and presentations in-house, then develops and designs them in-house utilizing its own engineering and graphic arts teams.
“Products” at Sweet City are actually products and programs. This includes bulk candy, peg-bag candy, laydown bag candy, in and out programs (including seasonal), and many pallet programs with display-ready cartons. Sweet City has developed what it believes is the “hottest selling new peg bag line in the country,” known as the “Remember When Old Fashioned Candy Shop.” This is the first time that a large group of old-fashioned candies is available, from one source, and under one graphic banner. Turnover of “Remember When” bags has achieved 47 percent during its first week in stores. It also appears that the line does not cannibalize store sales from other product lines. Overall, product lines are extensive and are driven by the retail visual acceptance, retail price point, consumer value and estimated salability. Every new product must pass these tests.
Sweet City’s 60,000-square-foot, climate- and humidity-controlled distribution center in Virginia Beach, Va., is the origination point for shipments, and is the headquarters for Sweet City. Retailers that have had bulk candy and switch to Sweet City typically free up about $2,000 per fixture, as there is no need for the storage of great amounts of candy under candy fixtures; Sweet City also offers one day order turnaround.
Sweet City’s brand (and the private label brands it can produce for retailers) is available in peg and laydown bags as well as tubs and various other packages. Self-service bulk candy supplied by Sweet City is available in a disposable bin program or in 15-pound boxes from which fixture bins are filled. All Sweet City Bulk Candy is individually wrapped, a movement that Sweet City has spearheaded.
The new “Remember When Old Fashioned Candy Shop” peg bag line uses printed film bags for maximum impact, and is so strong visually that the suggested retail price of both the 99-cents and $1.49 offerings are often sold at $1.19 and $1.69 to $1.99, respectively.
“Magic Jars” is what Sweet City calls its large jars of Orange Slice Jells and Assorted Fruit Slice Jells, so named because it is not 100 percent sure just why they sell so well. The 8-inch tall jar contents — 3.17 pounds of Jells that retail for $2.99 to $3.99 per pound — create an immediately recognizable value at a $4.98 suggested retail price. Sweet City’s newest line, scheduled for production in January, consists of 6-inch-high tubs and is aptly named, “Tall Tubs.”
Sweet City always has a variety of products and packaging in development and its people are always available to work with buyers for their special projects.
Because it believes in offering its candies and programs at the most competitive prices possible, and in light of the varied retail formats that sell candy, Sweet City offers all products at what is referred to as Dead Net Prices. Should a buyer need promotional funds, or funds for any purpose, that money can be added into the Dead Net Price. The company believes this is the only method that keeps the product cost low to all those that don’t need funds paid or rebated.