Sneak Preview: Licensed Candy
Movie Release Date: November 4, 2005
DVD Release Date: Easter 2006
Primary Target Audience: Family/kids
Studio: Walt Disney Pictures
Synopsis: This computer-animated epic tale presents a new twist to the classic fable of a young chicken that causes widespread panic when he mistakes a fallen acorn for a piece of the sky. Chicken Little is subsequently determined to restore his reputation; but just when things are starting to go his way, a real piece of the sky falls on his head. Suspense, chaos and laughter ensue.
Licensed Candy Tie-Ins: Cap Candy, a division of Hasbro, Inc., has an assortment of novelty treats for Chicken Little fans, available nationwide since September with an approximate retail value of $1.99-$3.99. Chicken Little Flip Book Candy features a flip book holder (so viewers can watch Chicken Little step up to the plate and swing the bat) filled with candy treats tucked inside. Chicken Little Treat Keepers Assortment is actually two plush collectibles (Chicken Little and his baseball) with sour candy tucked inside. Chicken Little Pop Toppers (choice of Chicken Little or Baby Alien) protect lollipops and feature a keychain clip. The Chicken Little Spin Pop Assortment include Chicken Little taking a swing of the bat and Baby Alien’s three eyes moving all around as the lollipop spins on top.
First released in Europe, the Chicken Little Pez trio dispensers began shipping in the United States on October 1. The assortment includes three characters: Chicken Little, Abby the Ugly Duckling and Fish Out of Water.
Movie Release Date: December 14, 2005
DVD Release Date of Original 1933 RKO movie: December 22, 2005
Primary Target Audience: Teens
Studio: Universal Pictures
Synopsis: An expedition to mysterious Skull Island leads to the capture of a gigantic ape, which is brought back to New York. The creature falls in love with a beautiful actress and breaks out of its confines to terrorize Manhattan. This is a remake of the 1933 classic.
Licensed Candy Tie-Ins: Well in advance of the movie release, Taste of Nature debuted two Kong candies in October. The 2.5-ounce Kong Cotton Candy has a nine-month shelf-life and features three flavors inside — pina colada, circus pink and blue raspberry; the 3.5-ounce Kong Sour Gummies (in the shape of King Kong, of course) are available in open stock 30-count and 12-count cases. The gummies are also available in 14-count display trays and floor shippers for quick and easy merchandising. The Kong Cotton Candy comes in a 24-count case and can be placed on clip strips.
Also available in October, Au’some Candies King Kong Collection features Sweet Spin Yo-Yo, Movie Camera Candy Containers, Power Pop Candy, Light & Sound Candy Dispensers, Klik Candy Dispensers, and Mighty Chew Bubble Gum, which includes Collectible Stickers and a Laser Sticker.
The Nestlé campaign, which also kicked off in October, includes King Kong packaging graphics featured on more than 10 million units of the company’s top-selling candy bars including Nestlé Crunch, Butterfinger and Baby Ruth.