Jelly Belly Sponsors a Flavorful Sweepstakes
Jelly Belly Candy Company’s “What’s Your Favorite Flavor?” national consumer promotion sweepstakes, running through July, offers a grand prize valued up to $25,000.
Special promotional packages of 3.5-, 7- and 9-ounce and 2-pound bags of Jelly Belly Assorted, Sours, Tropical Mix and Fruit Bowl Flavors shipped through March 2005 were printed with unique access codes that allow consumers to enter the sweepstakes online.
In addition, 3,000 Jelly Belly Bean Machines will be awarded for instant win tokens found inside the larger packages.
Using the access codes printed inside each package, consumers go online to select a favorite flavor. The grand prize will be keyed to the flavor—for instance, a vote for Cappuccino could win someone a vacation to Italy; or a vote for Very Cherry could win someone a cherry red automobile. One winner will be randomly selected.
Masterfoods’ Starburst brand is targeting teen cell phone users with its “More Juice for More Burst” promotional campaign.
Specially marked packages of Starburst Fruit Chews feature a short promotional code, which can be entered as a text message.
Across any cell phone carrier and online at starburst.com, users can find out instantly via a return message if they’ve won a prize such as a flat-screen television.
With more than 60 million on-pack impressions, the contest is the largest short messaging service, cross-carrier campaign for a U.S. consumer products company.
Since the promotion was introduced in April, text messaging has accounted for 40 percent more traffic than anticipated.
Sour Punch Straws and DC Comics Partner
American Licorice Company has teamed its Sour Punch Straws brand with DC Comics’ TEEN TITANS for an “instant-win” sweepstakes promotion. Grand prize is a three-day, two-night trip for four to New York, a trip to DC Comics’ headquarters, the opportunity to be drawn into a TEEN TITANS GO! comic book, $1,000 and a TEEN TITANS adventure pack.
The company will award 100 first-prize TEEN TITANS Adventure Packs with toys, comic books, watches and Sour Punch candy; and 2,500 second-prize winners will receive a 2-ounce package of Sour Punch candy.
Starting this past March, specially marked 2- and 4.5-ounce packages of Sour Punch Straws featuring TEEN TITAN graphics have contained chances to win.
Cadbury Adams Is Breezin’ on the Beach
Cadbury Adams USA LLC has signed a partnership agreement with the AVP Pro Beach Volleyball Tour making Halls Fruit Breezers an official sponsor of the AVP Nissan Series for the 2005 season.
The AVP Tour features more than 150 of the top American men and women competitors in the sport. All 14 tournaments on the April-to-November tour will be televised live or the same day on either Fox Sports Net or NBC Sports.
Halls Fruit Breezers will have a presence at every event.