Stagnito Expands Into Book Publishing With Guide to Successful Product Launches
The book by Joan Schneider will be a first-of-its-kind look at how companies can improve the launch stage of the new product development process. She is president of Schneider & Associates, a Boston-based strategic communications and marketing agency specializing in introducing new products and revitalizing icon products. Co-author is Jeanne Yocum, a Granby, Mass. writer and public relations practitioner.