For the past month, visitors to www.MMS.com have been casting votes for their favorite M&M’S character – Red, Yellow, Orange, Blue or Ms. Green. Now, Mars chocolate North America, Hackettstown, N.J., has announced a new partnership that gives consumers another reason to participate in the chocolatey election.

To celebrate the character voted America’s favorite, music superstar and business mogul Sean “Diddy” Combs will produce a special M&M’S Color Party in New York City. This will be the first time consumers will be able to choose the color of one of Diddy’s legendary events. One lucky voter and 20 friends will get to attend per the “Party Like Diddy Sweepstakes.” The winner also will get to meet with Diddy in advance to help plan his first-ever Red or Green or Yellow or Orange or Blue Party.

“This year, I’m touring North America and Europe to promote my new album, “Last Train to Paris,” so, unfortunately, I can’t throw my annual White Party,” Diddy says. “But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I’ll be producing the M&M’S Color Party, in honor of America’s favorite M&M’S character.”

Eligible U.S. residents can enter for their chance to win the M&M’S Color Party produced by Diddy by registering for the “Party Like Diddy Sweepstakes” at www.MMS.com, now through July 6. In addition to the once-in-a-lifetime party experience, the winner will receive travel and accommodations for him or herself and a guest to meet with Diddy as well as travel and accommodations for 20 of their friends for the party.

Fans also can register to win other amazing prizes, including a $50,000 cash prize, a special M&M’S branded guitar and a $25 M&M’S Discover debit card.

For more, visit www.mms.com or www.facebook.com/mms.