Candy Product Update
April 8, 2008
The latest addition to the Starburst line is GummiBursts. These liquid-filled gummies, which will make their debut in the spring, are made with real fruit juice. Pack types include 1.5-ounce singles with a suggested retail price of 65 cents and 6-ounce bags with a suggested retail price of $1.49.
Starburst GummiBurstsMars Snackfood US
The latest addition to the Starburst line is GummiBursts. These liquid-filled gummies, which will make their debut in the spring, are made with real fruit juice. Pack types include 1.5-ounce singles with a suggested retail price of 65 cents and 6-ounce bags with a suggested retail price of $1.49. A bag of Starburst GummiBursts includes the flavors cherry, lemon, orange and strawberry.
Movie Tie-In ItemsMars Snackfood US
Mars Snackfood will unveil new limited edition Snickers and M&M’s items tied into the spring debut of the movie “Indiana Jones and the Kingdom of the Crystal Skull.” The Snickers Adventure Bar combines chocolate, creamy nougat and peanuts, along with a dash of exotic spice and a hint of sweet coconut flavor. The M&M’s Mint Crisp Chocolate Candies boast a minty flavor with a crispy center, surrounded by a colorful M&M’s candy shell. Snickers Adventure Bar will be offered as a single and in 10.5-ounce minis medium bag form, with suggested retail prices of 65 cents and $3.19 respectively. M&M’s Mint Crisp will be available as a 1.5-ounce single item with a suggested retail price of 55 cents; a 2.7-ounce king-size item for 99 cents; and in 11.8- and 17.6-ounce laydown bags, with suggested retail prices of $2.96 and $4.39, respectively.
Climate Change ChocolateBloomsberry & Co.
Chocolate marketer Bloomsberry & Co. has teamed with Terrapass Inc., a leading consumer retailer and marketer of greenhouse gas reduction offsets, on the rollout of the new Climate Change Chocolate bars. Available in 3.5-ounce all natural dark and milk chocolate, each bar comes wrapped with 15 tips for reducing one’s carbon footprint and an offset for 133 pounds of verified carbon, the amount emitted by an average American in one day.
Halloween Lips LollipopsFord Gum & Machine Co
Ford Gum’s extensive Halloween novelty assortment includes Halloween Lips Lollipops. These plastic costume lips come in vampire and princess styles. The “lips” include a 1-ounce lollipop pacifier and come packed two 20-count lollipop displays per case. The suggested retail price per SKU is 59 cents.
Honey & FruitsSimon Candy Co.
Honey & Fruits is a new line of candies made using real honey and naturally derived fruit flavors and colors. Varieties include Honey & Lemon, Honey & Orange, Honey & Berries, Honey & Strawberry, and Honey & Pineapple. The candies are sold by flavor in bulk cases of 10 pounds each or in an assortment of all five flavors.
Flashlights with CandyFord Gum & Machine Co
Halloween-themed flashlights from Ford Gum also dispense dextrose candy. Each includes two button-cell batteries and has a suggested retail price of 99 cents. The flashlights/dispensers are packed two 24-count displays per case.
Zours Re-LaunchJust Born Inc.
Just Born’s Zours has joined the company’s Mike and Ike brand family. The new Mike and Ike Zours mix includes a fifth flavor to enhance the intensely sour fruit flavor. Thus the flavor mix now includes: Sour Cherry, Sour Lemon, Sour Green Apple, Sour Watermelon and Sour Blue Raspberry. Mike and Ike Zours will be benefit from a media program that includes online advertising, radio support, sampling and a new Web site, www.zours.com, which launches this spring. Suggested retail price range will go from 25 cents to $1.59, depending on the package size.
Jones Carbonated SoursBig Sky Brands
Jones Carbonated Sours is a line of sour carbonated candy inspired by the Jones Soda beverage brand. Each 50-piece tin has a suggested retail price of about $1.99. Spiked Punch, Limes with Orange, and Electric Lemonade flavors are offered. Merchandising options include eight-count trays, 24- 36- and 48-count mixed counter displays, 72-count power wings, 144-count floor displays and beverage cooler door displays. Big Sky also will offer its “one-inch wonder” six-count sleeves, which require only an inch of linear shelf space per SKU.
Gourmet Peanut Butter ConfectionsJer’s Handmade Chocolates
The California-based company now offers its gourmet peanut butter confections in a distinctively shaped box dubbed the “double grin box” that just recently passed patent approval. The distinctively shaped package will be used throughout the firm’s product line and on many of its marketing and promotional materials. The latest branding effort is designed to further solidify Jer’s spot in the gourmet confections market by creating a recognizable feature that’s exclusive to the company.
Jer’s has been supplying large and small retail outlets with its product for the past five years. Its current mix includes 11 gourmet peanut butter varieties including: Original IncrediBall, Pretzo Change-O, Cara Mella and Toffee Break.
Filled Santas and SnowmenMadelaine Chocolates
Madelaine Chocolates is introducing bite-size peanut butter truffle Santas and caramel truffle snowmen. Each little egg-shaped nugget is foiled in charming representations of jolly Santas and smiling snowmen. Made with the quality ingredients and premium chocolate, these flavor combinations will delight children of all ages. Available in bulk (Santas: item #175; snowmen: item #176), they are perfect stocking stuffers and holiday party treats.
New Additions from Endangered Species ChocolateEndangered Species Chocolate gets the new year off to a sweet start with the launch of five new organic chocolate bars. Varieties include a 70 percent cocoa organic smooth dark chocolate and a 52 percent cocoa organic smooth milk chocolate, as well as three 70 percent cocoa dark chocolate bars specifically positioned to deliver health benefits.
The first of the three “health” bars includes cacao nibs, yacon (a root that contains the complex sugar inulin), and the Amazon-grown acai berry. The next is formulated with golden berry and lucama, a fruit with a maple-like flavor noted for high concentrations of beta-carotene, niacin and iron. The third in the trio of healthfully positioned bars features goji berries, pecans and maca, a root rich in calcium, magnesium, phosphorous and iron that is said to enhance one’s ability to handle stress while boosting energy and endurance.
Each of the bars weighs in at 3 ounces and has a suggested retail price of $3.99. The bars continue the company tradition of spreading awareness of endangered animal species by featuring striking photos of at-risk species and educational information on the inside of the wrapper.
Endangered Species Chocolate