Target to partner with candy boutique
‘Expect more’ sweets? Now, ‘pay less’ for them at Target.
As part of an initiative to bring specialty store items to Target customers, the retail giant is partnering with five different boutiques, including The Candy Store, a candy boutique in the San Francisco area.
Founded by Diane and Brian Campbell in 2007, The Candy Store produces both nostalgic items and more modern treats.
Target worked closely with The Candy Store to create products at the Target price point that still capture the essence of the boutique, says a Target spokeswoman.
Target’s collection will include items inspired by The Candy Store’s curated specialties like Black Licorice Dogs, Gummy Fried Eggs, Jaw Breakers, Caramel Creams and Round Swirl Lollipops and some brand name items, including several nostalgic products, will be exactly the same as those found in The Candy Store.
Cos Bar, Polka Dog Bakery, Privet House, and The Webster are also partnering with Target to create specialty stores. They will sell everything from furniture to natural dog treats and will bring unique, exclusive products to the Target customer.
“One of the reasons our guests love shopping at Target is our design partnerships,” says Target’s director of fashion and design partnerships Brian Robinson. “They create excitement and leave even the most loyal Target shoppers wondering what we’ll do next.”
Target has produced a short documentary about the new partnership, which can be found at www.youtube.com/watch?v=MZ34plvb8tU.