Godiva partners with Top Chef Just Desserts for limited collection, free chocolate day
September 17, 2010
Godiva Chocolatier will be featured on the premiere episode of Bravo’s “Top Chef Just Desserts” at 10 p.m. CST tonight, Sept. 15, as part of its partnership with the TV network to introduce the Top Chef Just Desserts Limited Collection.
Bravo’s new series showcases 12 pastry chefs competing in weekly challenges in hopes of winning the title of Top Chef. The Top Chef Just Desserts Limited Collection will hit Godiva stores nationwide on a date soon to be announced.
Bravo also is promoting Sept. 15 as Just Desserts Day. As such, local dessert vendors in 20 markets handed out free desserts from 1-3 p.m.; Godiva has 51 Boutiques, as well as seven select Macy's shop-in-shops, participating by handing out free Bakery Dessert Truffles.
The network also has “4 Dessert Trucks” in New York, Chicago and Los Angeles featuring Godiva chocolate aboard. The trucks are roaming the cities throughout the day, Tweeting their locations as well as what free dessert they are handing out.