Mars retail group fashions licensee agreement with Monet Intl.
Mars Retail Group, Mt. Arlington, N.J., has announced a new licensing agreement with Monet Intl., Inc., a division of Liz Claiborne, Inc. and a global designer of high-quality, fashion jewelry. Monet will design and produce accessories such as rings, bracelets, earrings, necklaces and keepsakes that incorporate the whimsical and fun-loving M&M’S Characters. It also will design a higher-end line in sterling silver.
Price points range from $15 to $45, with sterling silver price points starting at $35. Items will be available at Macy’s locations across the country in late September. Other retailers can purchase the jewelry wholesale beginning Jan. 1, 2011. The keepsakes also will be sold at www.monet.com on starting Oct. 15.
“Monet has a long-standing reputation for the craftsmanship of quality, fashionable jewelry worn by women around the world,” says John Capizzi, general manager of Licensing for Mars Retail Group. “This partnership brings together two iconic brands to give consumers a line of collectible jewelry items that are both fashionable and fun to wear.”
For more information about Mars, visit www.mars.com.