Asher’s Chocolates, Souderton, Pa., has appointed Barton McBride to the position of vice president of sales, national accounts. In this position, McBride will directly the newly created National Accounts division, which targets retail, grocery and convenience store chains with products and packaging unique to these accounts.

Previously, McBride served as Western U.S. sales manager, where she he instrumental in developing the distribution and sales network that now services Asher’s customer base nationwide.

“We have a proud 118-year history with our core customers who rely on Asher’s Chocolates’ broad array of regular and sugar-free chocolates,” Jeff Asher, a principal at the company. “The foundation of our business is the candy stores, gift shops and regional department stores that we’ve grown with over four generations of the Asher family. Focusing on volume accounts with selected pieces allows us to continue to produce the hundreds of items our core customers rely on us for, and the National Accounts division is meant to handle this essentially as a separate business model.”

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