Tic Tac partners with CancerCare
September 1, 2010
Ferrero USA’s Somerset, N.J.-based Tic Tac brand has announced the launch of its Shake, Share & Care program in support of Breast Cancer Awareness and those affected by cancer. As part of a 6-year partnership with CancerCare, an organization focused on raising awareness of the affect cancer has on people with the illness, caregivers, loved ones and the bereaved, Tic Tac has made an initial donation of $100,000. It also has created an official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 in funding.
Tic Tac will contribute additional funds on behalf of consumers who get involved in an effort to spread CancerCare's mission of helping those affected by cancer. Fans are encouraged to visit www.facebook.com/tictacusa and share their acts of caring -- for example, driving a patient to and from treatments or bringing a home-cooked meal once a week to someone with cancer. For each person who shares an act of caring, the Tic Tac brand will donate $5 to CancerCare, up to an additional $100,000.
The kick-off of Shake, Share & Care also marks the introduction of the brand's limited-edition Pink Grapefruit flavor Tic Tac as part of the brand's ongoing support of CancerCare. It will be available at select drug, grocery, mass merchandiser, warehouse club and convenience stores through October.
"We are delighted to partner with the Tic Tac brand to help raise awareness and support for individuals affected by a cancer diagnosis," says Christina Wyman, director of corporate relations at CancerCare. "Together, we hope the Shake, Share & Care program will go far in offering professional support services for anyone whose life has been affected by cancer."
Tic Tac Category Manager Noah Szporn, of Ferrero U.S.A., Inc. has expressed her excitement about the partnerhip.
"CancerCare is a remarkable organization, and the Tic Tac brand is thrilled to continue its support of such a great cause, Szporn says. "The Shake, Share & Care program not only raises money for a great cause, but allows consumers to share their inspiring stories to generate greater awareness of the effect cancer has on people's lives.”
To help bring the message of Shake, Share & Care to a broader audience,Tic Tac also was a supporting sponsor of the GBK Luxury Gift Suite in Honor of the 2010 EMMY Awards Nominees and Presenters. The suite gave celebrities and influencers the chance to upload their own acts of caring to Facebook. In addition, each celebrity who visited the suite walked by the 8x12-ft. Tic Tac wall featuring a diamond pattern made entirely out of limited-edition Pink Grapefruit and Freshmint Tic Tacs.