The next 'big thing' from ISM
April 22, 2011
Each year at the International Sweets & Biscuits Fair (ISM) in Cologne, attendees arrive with great anticipation of the next “big thing.”
This year, the world´s largest cocoa and chocolate processing supplier, Barry Callebaut, didn’t disappoint; it introduced a “revolutionary” cocoa cultivation method that results in cocoa beans with virtually zero defects or off-flavors.
Dubbed Terra Cacao, this new line combines selective stock breeding with a new advanced method that involves adding ferment cultures to bring out the best characteristics of a bean during the fermentation process and drying. Five years in development, the fermentation process takes advantage of inherent characteristics in the bean and maximizes their potential.
As Hans Vriens, chief innovation officer explained, this breakthrough opens up enormous possibilities in not only guaranteeing superior quality and consistency, but also in crafting specific cultures to extract specific parameters, be they less sugar, more fl avor and/ or less fat.
This breakthrough takes on even more signifi cance, Vriens said, because of the increased demand for cocoa, which he estimates will jump by one million tons during the next 10 years. He cited several key trends that will have an impact on this demands First, indulgence will continue to be a driving force for chocolate consumption.
“Consumers will still shell out money for a better-than-average product,” he asserted.
At the same time, everyone will have to deal with being cost-conscious, particularly chocolate manufacturers. Given that the cocoa price has virtually doubled during the past few years, today´s existing environment suggests one can expect more of the same during the coming years.
Hence value, as the second trend, will remain paramount. Of course, ensuring a sustainable cocoa supply, the third trend, takes on even greater importance.
Sustainability not only ensures a renewable crop, it brings consumers closer to the source, helping them understand where and how cocoa is harvested and processed.
A better understanding about cocoa is critical to resisting regulatory pressure, which is sure to increase during the coming years, Vries added.
“According to the World Health Organization, more people will die from obesity in 2023 than from smoking,” he said. In the eyes of many, sweets contribute to the growth of obesity, although that isn´t the case, Vries emphasized.
As a result, consumers will look for more permissible chocolate, chocolate that contains less fat, less sugar, but also offers more flavanols, more probiotics, he said.
The introduction of a new fermentation technique, one that virtually eliminates defects and allows bean profile manipulation, addresses many of these trends.