Anniversaries Galore at Just Born
May 20, 2010
Just Born, Inc. is inviting fans of its MIKE AND IKE and HOT TAMALES brands to join the celebration as the two iconic candies mark their 70th and 60th anniversaries, respectively. For the occasion, Just Born will dress both brands in vintage packaging. These MIKE AND IKE and HOT TAMALES products will be available in 6-oz. boxes nationwide and merchandised in limited edition “Sweet & Sizzle” displays all summer long.
“To honor their anniversaries, we have introduced these items with packaging designed to capture the spirit and personality of the brands across the decades,” says Linda Biondo, assistant brand manager. “The packaging taps into each brand’s history and consumers’ emotional connections with their favorite candies.”
In addition to enjoying their favorite candies in vintage packaging, fans also will have the opportunity to purchase collectable merchandise available online at www.justbornstore.com. As part of the celebration, the displays offer consumers a discount code for use at the online store.