Just Born, Inc. is inviting fans of itsMIKE AND IKEandHOT TAMALESbrands to join the celebration as the two iconic candies mark their 70th and 60th anniversaries, respectively. For the occasion, Just Born will dress both brands in vintage packaging. TheseMIKE AND IKEandHOT TAMALESproducts will be available in 6-oz. boxes nationwide and merchandised in limited edition “Sweet & Sizzle” displays all summer long.
“To honor their anniversaries, we have introduced these items with packaging designed to capture the spirit and personality of the brands across the decades,” says Linda Biondo, assistant brand manager. “The packaging taps into each brand’s history and consumers’ emotional connections with their favorite candies.”
In addition to enjoying their favorite candies in vintage packaging, fans also will have the opportunity to purchase collectable merchandise available online at www.justbornstore.com. As part of the celebration, the displays offer consumers a discount code for use at the online store.