New SNICKERS ad to air during Super Bowl
January 28, 2011
The popular SNICKERS’ “You’re Not You When You’re Hungry” campaign will air a new commercial during Super Bowl XLV.
Starring comedic icons Richard Lewis and Roseanne Barr, the spot called “Logging” will appear during the third quarter.
“The Super Bowl ranks as the world’s greatest marketing stage so it’s important our newest ‘You’re Not you When You’re Hungry’ SNICKERS spot has a starring role this year,” says Debra A. Sandler, chief consumer officer at Mars Chocolate North America.“We think the addition of Richard Lewis and Roseanne Barr to this iconic campaign will satisfy Super Bowl ad fans’ appetites for a laugh this year.” says Sandler.
Along with the new commercial, a series of print and digital ads featuring Lewis and Barr also will be released.