Brown & Haley is launching the Roca Nutcracker Holiday Promotion, which includes an online consumer sweepstakes with national and regional prizes.
“Holiday Nutcracker performances and Almond Roca buttercrunch fit beautifully together,” says John Melin, coo. “Both are about family, shared memories and the delight of something special.”
All entries are eligible to win Roca Nutcracker Gift Baskets, filled with holiday candy, signed pointe dance shoes, Nutcracker books and CDs, as well as actual nutcrackers.
Facebook entires also are eligible to win a Roca collectible Nutcracker tin each weekday.
In the Seattle and Portland markets, Brown & Haley has partnered with the Pacific Northwest Ballet and the Oregon Ballet Theater for additional prize packages, including: The Ultimate Nutcracker Experience - 4 VIP tickets, back stages passes and a Nutcracker gift pack.
For retailers, promotional opportunities include custom displays, in-store signage and the unique Roca collectible Nutcracker tin.