Lindt, Federer make perfect match
July 26, 2010
Premium Swiss chocolatier Lindt and Roger Federer, Lindt’s newly appointed Global Brand Ambassador, have teamed up to launch “The Perfect Match” sweepstakes -- an online game offering consumers the chance to win a variety of premium chocolate prizes and the opportunity to meet the Swiss tennis star.
Consumers are invited to visit www.lindt.com to participate in “The Perfect Match” sweepstakes, a game matching different flavors of Lindt’s iconic, smooth-melting Lindor Truffles. Now through Sept. 12, visitors can enter daily to win prizes such as Lindt Chocolate gift cards ($25-$100 in value), gift baskets containing premium Lindt products, Lindor Truffle gift towers and Nike duffle bags autographed by Federer and filled with Lindor Truffles.
Five lucky players will receive a three-day trip for two to New York this summer, where they can watch Federer in action as he plays in one of the biggest tennis events of the year: the U.S. Open. In addition, all players will be entered in the grand-prize sweepstakes for a chance to win a three-day trip for two to Zurich, Switzerland, to visit Lindt’s global headquarters. During the trip, the winner will attend a meet-and-greet with Federer and take a personalized tour of the historic Lindt & Sprüngli chocolate plant.
“The values Federer and Lindt share -- Swiss, premium, passion, quality -- makes our partnership a ‘perfect match,’” says Thomas Linemayr, chief executive officer and president of Lindt USA. “Our sweepstakes is a great way for consumers to get a personal taste of our Swiss heritage, and experience the enjoyment of our premium chocolate and tennis-related prizes.”
The sweepstakes is being promoted at point-of-sale with various stickers on Lindor Truffle bags, headers on Lindor and Excellence shippers, and tear pads.
For more information about Lindt, visit www.lindt.com, check out its newly launched Facebook page www.facebook.com/LindtChocolate, or find the company on Twitter www.twitter.com/lindt_chocolate.