Wrigley launches custom gum packaging, 'MyExtra'
March 23, 2011
Bubble blowers and gum chewers now can get a little “Extra” in their gum packs - personal messages and photos.
Chicago-based Wrigley has created a website, www.MyExtraGum.com, which allows fans of Extra sugar-free gum, to order custom packaging.
Consumers can visit the site and upload photos and messages to remember a variety of occasions such as, weddings, baby showers, birthdays and vacations, the company says.
“It... allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes,” says Julie Goldman, managing director of Wrigley Global Upstream Innovations.
At the site, consumers choose a specific theme and template for their gum packs, which come in Extra Peppermint, Spearmint and Sweet Watermelon.
The custom Slim Packs have 15 sticks of gum and cost $4.99 each, but prices decrease with bulk orders and all major credit cards are accepted. It takes between two to three weeks to print and ship depending on the shipping method.
For more information, visit www.MyExtraGum.com.