Nestlé looks to take its Wonka brand to new heights by relaunching it with new products, redesigned packaging and a catchy marketing campaign.
This month, consumers can “feed their imagination” as Wonka Sluggles and Sour Puckerooms gummies and licorice Kazoozles make their debut. For an authentic fruit taste, the new gummies are made with natural ingredients and 25% fruit juice. Wonka’s new products along with its existing products, such as Nerds, Runts, Gobstoppers and Laffy Taffy, all feature new, redesigned packaging to unify the brand as a whole, says Vilma Livas, Wonka marketing manager. Additionally, the new packages all display an updated, larger Wonka logo.
Nestlé relaunches Wonka brand with new products, logo, promotions
August 11, 2009