Naomi Campbell not happy with Cadbury chocolate ad
Supermodel Naomi Campbell is reportedly upset and is “considering every option available” regarding a since-pulled Cadbury chocolate ad that mentions her first name, The New York Daily News reports.
The ad, which features a Cadbury Dairy Milk Bliss bar, displays the text, “Move over Naomi, there’s a new diva in town,” and “I’m the world’s most pampered bar.”
“I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people,” Campbell told the U.K.’s Independent. “I do not find any humor in this. It is insulting and hurtful.”
Activist groups in the U.K. also have called on people to boycott the brand.
Kraft, which owns Cadbury, says it has apologized to Campbell and pulled the ad.
"It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss,” the company says. “Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society.”
For more information, visit http://www.kraftfoodscompany.com.