Clif Bar expands CLIF Kid offerings
June 21, 2011
Emeryville, Calif.-based Clif Bar & Co. has launched two new items under its CLIF Kid line: Zbar Crispy, an organic rice crispy snack that is an extension of the original baked Organic Zbar line, and new Fruit Punch flavor for Zfruit, the popular fruit rope twist made with organic fruit puree.
“We know parents are always looking for healthy and delicious options for their busy, on-the-go families,” said Jennifer Yun, brand director for CLIF Kid. “Expanding CLIF Kid with different snacks and flavors means more great-tasting and nutritious snacking choices for kids.”
Made with 8 grams of whole grains and a sprinkling of toasted oats for a lightly textured crunch, Zbar Crispy ― like the original Zbar ― has a balanced blend of carbohydrates, protein, fiber and healthy fat to help curb hunger and stabilize energy levels that keep kids feeling full longer. It comes in three flavors, Chocolate, Chocolate Chip and Peanut Butter, and has a suggested retail price of $0.89 per bar.
“Kids’ growing bodies have unique nutritional needs that differ from adults,” says Tara DelloIacono-Thies, research and development for Clif Bar & Co. “Zbar Crispy offers more calcium, iron, zinc and vitamin D than other family snack bars. These nutrients are essential for kids’ growing bodies, but are often lacking in their meals and snacks.”
CLIF Kid Zfruit (formerly Organic Twisted Fruit) is a tangy, chewy, organic fruit snack equivalent to one serving of organic fruit. It also provides an excellent source of vitamin C. Fruit punch joins Zfruit’s other flavors in Mixed Berry, Sour Apple, Strawberry, Tropical Twist and Grape. It has a suggested retail price of $.0.89 per fruit rope.
Clif Bar & Co. stresses that all CLIF Kid snacks are specially created for kids’ growing bodies, developing taste buds and active lives. They’re also USDA-certified organic and free of trans fats, hydrogenated oils, high fructose corn syrup; artificial sweeteners, flavors or preservatives; and ingredients sourced from GMOs.
For more information on Clif Bar & Co., please visit www.clifbar.com.