January 9, 2010
Sabritas S. De R.L. De C.V., Mexico
Rockaleta Lollipops feature alternate layers of chili and an artificially flavored mango gum center. It’s available in Original and Diablo. A new Dark variety features alternative chili layers and a tamarind center. The brand recently was redesigned and rebranded by Oakland, Calif.-based Perspective: Branding.
Ingredients (Diablo variety): Sugar, corn syrup, gum arabic, iodized salt, gum base, citric acid, chili powder, flavorings, colorants (Tartrazine, Allura Red AC, and Brilliant Blue FCF).
S.R.P.: $10.50 for a 28.5-oz dispenser, $12 for a 38-oz. jar, $4.99 for a 19-oz. bag and $1.49 for a 5.7-oz. package