M&M'S Pretzel Chocolate Candies
January 9, 2010
Mars Chocolate North America, Hackettstown, N.J.
New M&M’S Pretzel Chocolate Candies feature a crunchy, salted pretzel center covered in M&M’S brand milk chocolate and coated in a colorful candy shell. A multifaceted marketing campaign will support the product’s rollout and include advertisements in TV, print, online and movie theaters, in-store POP, sponsorships, a consumer promotion and an extensive public relations plan.
Ingredients: Milk chocolate (sugar, chocolate, skim milk, cocoa butter, lactose, milk fat, soy lecithin, salt, artificial flavors), pretzel [enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), salt, food starch-modified, vegetable oil (soybean oil, canola oil and/or corn oil), malt, leavening (yeast, sodium bicarbonate, ammonium bicarbonate)], sugar, less than 2% - cornstarch, corn syrup, dextrin, coloring (includes blue 1 lake, red 40 lake, yellow 6, red 40, yellow 5, blue 1, yellow 6 lake, yellow 5 lake, blue 2 lake, blue 2), gum acacia.
S.R.P.: $0.79 for a 1.14-oz. single; $3.49 for a 9.9-oz. bag; $4.99 for a 15.4-oz. bag; $8.99 for a 30-oz. stand-up pouch