Oberto Steak & Cheese
April 28, 2010
Oberto Sausage Co., Seattle
Oberto’s new Steak & Cheese sticks and bites are premium steak loaded with real pieces of cheddar cheese, smoked bacon and jalapeño in three flavor combinations: Cheddar Bacon, Queso Jalapeño and Original Cheddar. The launch will be supported by a TV advertising campaign and retail promotions, in-store point of sale materials, trial coupons and consumer sampling events.
Ingredients (Steak & Cheese Bites): Beef, pasteurized process cheddar cheese (cheddar cheese [milk, cheeseculture, salt, enzymes], water, sodium phosphate, cream, salt, sorbic acid, apo-carotenal [coloring]), water, less than 2% of brown sugar, salt, sugar, flavorings, monosodium glutamate and sodium nitrite. Contains milk.
S.R.P.: $2.29 for a 1.4-oz. single-serve stick; $5.99 for a 3.25-oz. bag of bites