THE COMPANY: The Hershey Co., Hershey, Pa.
THE PRODUCT: Reese’s Dark Chocolate Peanut Butter Cups
THE HOOK: This summer, Hershey will turn to “the dark side” by launching new Reese’s Dark Chocolate Peanut Butter Cups. The new treats will feature the same Reese’s peanut butter center, but enrobed in dark chocolate. They will be available in standard 2-cup packages, 6-packs and Reese’s Miniatures Dark Chocolate Peanut Butter Cups at mass, grocery, drug and convenience stores beginning in June 2009. Additionally, the brand will launch its Reese’s Loves You Back promotion that month, offering consumers a chance to win up to $2.5 million in cash prizes just by looking inside specially marked wrappers of Reese’s products. The promotion will run from June 2009 through Dec. 31, 2009.
INGREDIENTS: Semi-sweet chocolate (sugar, chocolate, cocoa butter, milk fat, soy lecithin, vanillin, artificial flavor, milk, PGPR [emulsifier]), peanuts, sugar, dextrose, salt, TBHQ (preservative).
S.R.P.: $0.89 per 2-cup package, $4.29 per 6-pack package and $3.69 per bag of Reese’s Miniatures.