The Company: Nestlé USA, Glendale, Calif.
The Product: Crisp Collection
The Hook: Nestlé has introduced lighter versions of its Butterfinger and Crunch candy bars by launching its Crisp Collection. The Nestlé Crunch Crisp combines layers of baked wafers, crisped rice and chocolate crème topped with airy crispies, while the Butterfinger Crisp features layers of baked wafers with Butterfinger crème. And beginning August 31, 2009, Baby Ruth Crisp will join the collection. The Baby Ruth Crisp combines layers of baked wafers with caramel, peanuts and crème.
Ingredients: Baby Ruth Crisp: Sugar, peanuts, wheat flour, corn syrup, hydrogenated palm kernel oil, partially hydrogenated palm and palm kernel oils, nonfat milk, glycerin, hydrogenated coconut oil, cocoa, and 1% or less of whey, salt, artificial and natural flavors, baking soda, hydrogenated soybean, canola and cottonseed oils, peanut oil, emulsifiers (soy lecithin, sorbitan tristearate, lactic acid esters, mono- and diglycerides), high fructose corn syrup, carrageenan, caramel color, TBHQ and citric acid (to preserve freshness).
S.R.P.: $0.99 for a 2-piece single bar; $1.29 for a 3-piece king bar.