May 15, 2009
THE COMPANY: B.T. McElrath Chocolatier, Minneapolis
THE PRODUCT: Chocolate bars
THE HOOK: B.T. McElrath introduces a line of five, 3-oz. chocolate bar varieties blended from American, European and Colombian chocolates. The flavors are: 70% dark, 40% milk, Chilé Limón, Passion Fruit & Tangerine and The Salty Dog (toffee pieces covered in 70% dark chocolate, sprinkled with sea salt). Additionally, this line features new packaging, which was also carried over to the company’s truffle packages. The packaging, designed by Duane Dickhaus of Scales Advertising and B.T. McElrath, features a contemporary look and displays text written by Minneapolis writer Dennis Cass about the life of chocolate and the chocolatier that created each piece.
INGREDIENTS: The Salty Dog: Dark chocolate (chocolate liquor, sugar, cocoa butter, soy lecithin), toffee (pure cane sugar, butter, soy lecithin, bicarbonate of soda, salt, natural flavor) and sea salt. Contains milk and soy and may contain traces of peanuts and tree nuts.
S.R.P.: Chocolate bars: $24 per case (10 count), Spring Collection truffles: $5.35 (5 piece pre-packs), $10 (large truffle assortment).