The Company: Bartons Candy, Allentown, Pa.
The Product: Nutjob
The Hook: Bartons introduces an everyday snack to appease the biggest sweet tooth. The 2.2-oz. Nutjob bar contains peanut nougat with a layer of seasoned whole peanuts and caramel coated in milk chocolate. The treat is convenient to carry with and satisfies hunger.
Ingredients: Milk Chocolate (Sugar, cocoa butter, milk, chocolate, nonfat dry milk, soy lecithin-an emulsifier, vanillin-artificial flavor), seasoned dry roasted peanuts (peanuts, salt, tortula yeast, modified food starch, spices, paprika, hydrogenized soy protein, onion powder, oleoresin paprika, garlic powder, maltodextrin), sugar, corn syrup, sweetened condensed milk, high fructose corn syrup, evaporated milk, partially hydrogenated vegetable oil (soybean, cottonseed, palm kernel, coconut, palm), palm kernel oil, whey powder (milk), peanut flour, invert sugar, egg white, butter, cocoa processed with alkali, natural and artificial flavors, sea salt.
S.R.P.: Priced to compete aggressively in the count goods category.