THE COMPANY: Clif Bar & Company, Berkeley, Calif.
THE PRODUCT: Clif Shot Roks
THE HOOK: Available in sports retail stores this month, Clif Bar & Co. launches Clif Shot Roks pop-and-go protein bites. With 20g of protein per packet (2g per Clif Shot Rok), the “Roks” are made with natural and organic ingredients. They contain 4.5g of fat and no trans fats. About the size of a grape, each Clif Shot Rok features a crunchy shell with a chewy center and comes in flavors Peanut Butter, Chocolate and Chocolate Chip Cookie Dough.
INGREDIENTS: Chocolate: Clif Protein Blend (Whey protein concentrate, milk protein isolate, whey protein isolate), organic evaporated cane juice crystals, organic evaporated cane juice syrup, organic chocolate chips (organic evaporated cane juice, organic unsweetened chocolate, organic cocoa butter, soy lecithin, natural flavors), glycerine, inulin syrup (chicory root extract), organic almond butter, natural flavors, organic cocoa powder (processed with alkali), salt, organic corn starch, carnauba wax, confectioners glaze, organic tapioca maltodextrin, soy lecithin, colored with caramel color and beta carotene. 53% organic ingredients. May contain traces of wheat and peanuts.
S.R.P.: $2.49 per pack.