New Product Spotlight: Raw Chocolate
January 15, 2009
THE COMPANY: Pacari, Quito, Ecuador
THE PRODUCT: Pacari Raw
THE HOOK: Many people serve raw vegetables or fish (aka sushi). But it’s not every day one finds raw chocolate. Enter Pacari Chocolate. The Ecuadorian chocolate company recently launched organic Raw chocolate, produced “from bean to bar,” right in Ecuador. The company defines “raw” chocolate as having minimally processed and unroasted cacao ingredients, which allows the chocolate to retain more of the cacao’s antioxidants and flavor profiles. The Raw collection includes two organic dark chocolate bars. The first contains 70% cacao and features citrus flower, jasmine and nut flavors. The second bar, containing 100% cacao, has fruit and spice flavor profiles.
INGREDIENTS: 100% cacao – Cacao mass. May contain traces of nuts.
S.R.P.: $7.70 per bar.