THE COMPANY: Lindt & Sprüngli USA, Stratham, N.H.
THE PRODUCT: Excellence Chili bar
THE HOOK: Gourmet chocolate company Lindt & Sprungli has made a new addition to its signature Excellence Bar Collection. The new flavor, Chili, is made with dark chocolate and red chili pepper to create a spicy chocolate masterpiece. “The chili and chocolate flavor infusion is a nod to chocolate’s rich history and signals a shift toward consumer connoisseurship,” said Thomas Linemayr, ceo and president of Lindt USA.
INGREDIENTS: Sugar, chocolate, cocoa butter, butterfat, soya lecithin (emulsifier), chili extract, artificial flavoring (vanillin).  May contain traces of peanuts/tree nuts/ milk.
S.R.P.: $2.29-$2.99 for a bar.