September 19, 2008
THE COMPANY: Starbucks Coffee Company, Seattle
THE PRODUCT: Starbucks Chocolate
THE HOOK: Starbucks Coffee Co. introduces coffee-inspired chocolate truffles for the holiday season. New flavors include Dark Chocolate Peppermint Mocha, Milk Chocolate Gingerbread Latte, Milk Chocolate Eggnog Latte and Milk Chocolate Caramel Macchiato. In addition, the company will be introducing its Holiday Assorted Truffles Gift Box with an assortment of Dark Chocolate Peppermint Mocha truffles, Milk Chocolate Gingerbread Latte truffles and Milk Chocolate Caffé Mocha truffles. The new Milk Chocolate Caramel Macchiato truffles are available for purchase this month, while the other holiday truffles and gift box will be available in November of this year. Starbucks Chocolate is available at mass retailers, grocery and drug stores across the nation.
INGREDIENTS: Peppermint Mocha Truffles: Semisweet chocolate (cacao beans, sugar, cocoa butter, natural vanilla flavor, soy lecithin), sugar, cream (milk), palm oil, chocolate, milk fat, contains 2% or less of: cocoa, milk fat, Starbucks coffee beans, natural flavor, soy lecithin, salt. Manufactured on the same equipment that processes peanuts and tree nuts.
S.R.P.: $4.99-$5.49 for a 4.23-oz. box. of chocolates. $9.99 for the Holiday Assorted Truffles Gift Box.