February 18, 2009
THE COMPANY: The Ferrero Co., Somerset, N.J.
THE PRODUCT: Tic Tac Chill
THE HOOK: The Tic Tac brand has added its first completely sugar-free mint to its collection. Sweetened with xylitol, Tic Tac Chill features large-sized mints in two varieties: Paradise Mint and Exotic Cherry. Different from the original Tic Tac packaging, Tic Tac Chill mints are packaged in a transparent pack with flip-top and wide slide-top openings.
INGREDIENTS: Exotic Cherry: xylitol, gum arabic, tartaric acid, citric acid, natural and artificial flavors, magnesium stearate, malic acid, ascorbic acid.
S.R.P.: $1.69 per pack.