The Company: Darrell Lea Pty Ltd, Sydney, Australia
The Product: Soft Eating Liquorice
The Hook: Australia’s number one manufacturer and marketer of licorice, Darrell Lea, has launched its new natural flavor Soft Eating Liquorice. The licorice comes in five flavors: original (black), strawberry, green apple, raspberry and mango.
Ingredients: Wheat glucose syrup, wheat flour, molasses, treacle, raw sugar, modified food starch, water, palm oil, liquorice extract, natural flavor, mono- & diglycerides, salt, sulfur dioxide (preservative). Made in a facility that uses peanuts and tree nuts (almonds, brazil nuts, hazelnuts, walnuts).
S.R.P.: $2.99 for a 7-oz. bag.