At A Glance
June 2, 2008
Rockaway Beach, N.Y.-based Madelaine Chocolates is coming out with bite-sized peanut butter truffles and caramel truffles for the holiday season. The peanut butter truffles depict the face of a jolly Santa while the caramel truffles show a smiling snowman. Madelaine Chocolates is also introducing Cookie Dips, which are bite-sized chocolate chip cookies covered in dark chocolate. The Cookie Dips do not use artificial flavors.
Based in St. Paul, Minn., Pearson Candy has given a new look to their Salted Nut Roll. The snack now has a more prominent logo along with a larger picture of the snack. This way, consumers will more easily notice the salty peanuts, creamy caramel and sweet nougat center.
Fort Lee, N.J.-based New World Management, has introduced a line of 11 Major League Baseball-themed candy tins called Team Tins. The company plans on releasing tins of all National and American League teams by 2010. The tins retail for $3.99.
During National Cherry Month (February), Mars Snackfood, based in Hackettstown, N.J., introduced new M&M's Wildly Cherry Chocolate Candies. Consumer tests found cherry to be the number one favorite fruit-flavored M&M's chocolate candy. The bags picture a red M&M swinging from a cherry stem with the message, "Get Wild!" The candies are available only for a limited time.
Bruges, Belgium-based Kathy Chocolaterie has developed a new image for itself and its chocolates. Kathy defined its six product groups: special gift, deluxe, pleasure, pralines, seashells and classic mix. Each of these groups will have its own color accent. Management at Kathy has also designed around 30 new types of packaging for their products. In addition to its changes, Kathy has produced a product brochure and user-friendly Web site.
Chicago-based Wrigley has expanded on its packaging of Orbit gum by creating a mint variety pack containing two packs each of peppermint, spearmint, crystal mint, cinnamint and sweet mint. The product has reduced sugar and calories.