August 8, 2008
The Company: The San Francisco Chocolate Factory, San Francisco
The Product: Book Lover’s Chocolate
The Hook: Joining collections like Wine Lover’s, Coffee Lover’s and Mountain Lover’s chocolates is San Francisco Chocolate Factory’s newest collection-Book Lover’s Chocolate. Available in milk, dark and dark espresso varieties, the gourmet-quality chocolates at non-gourmet prices appeal to the literary consumer. The packaging mimics a leather-bound book for readers to take with them, enjoy and discuss their favorite books and authors. “Charles Dickens, probably the most famous writer in the world said, ‘The only thing better than a friend is a friend with chocolate,’” said Mike Litton, founder and ceo.
Ingredients: Milk chocolate (sugar, cocoa butter, milk, chocolate liquor) with added soya lecithin emulsifier and pure vanilla.
S.R.P.: $5.99 for a 3-oz. box.